Guy R Cook Web Developer

Whether you outsource your web design, development, deployment, usability or support.... we're here to ask. #theguyrcookreport

Friday, December 09, 2005

The Top 10 Ways To Grow Your Small Business by Jim Estill

I started my company (EMJ) from the trunk of my car (and it was a small trunk so that�s a small business). I grew EMJ to $375,000,000 in sales prior to selling it to SYNNEX. I am now CEO of a $1 billion business. Many of our most important customers are small business people. I make a study out of what makes them successful and what pitfalls they need to avoid. From this study, I came up with the following list of the Top 10 Ways to Grow your Small Business: 1 � Know yourself. Do a SWOT analysis. What are your Strengths, your Weaknesses, the Opportunities and the Threats? Examine and understand each. In every strength there is a weakness and in every weakness there is a strength (e.g. you are small so lack financial clout, the advantage is by necessity you will be more creative). The better you know yourself the more successful you will be. By knowing yourself you not only know your areas of opportunity, you know what areas to avoid. 2 � Set goals. This sounds almost too simple but many people and businesses do not set goals. Goals can keep you focused on where you want to go and how you need to get there. Set specific measurable goals with timelines and track progress towards them. Set goals in areas that you know you can win (if you did the SWOT in 1, you will know those areas). 3 � Grow within profitability. Often I see companies who set the goals like I speak about in point 1 and grow their expenses in anticipation of sales only to find the sales do not materialize at the level they thought. Sell first then add overheads. 4 � Sell more to your existing customers. Look at what they buy from other sources that you might be able to sell them. You already have the relationship with your customers. You are already spending the time to service them so your incremental cost is quite low. For example, if you supply them with toner cartridges, it is easy to sell them some printers or other hardware or software. 5 � Sell to more customers. You obviously have something worth buying or you would have no customers. What other customers might use this service. Then market and sell to that audience � email, mail, fax, advertise, call, visit, etc. Ask your existing customers for referrals. Sell in a larger geographic area. Take the knowledge and systems you have to broader areas. Warning on this � the grass is not always greener. It costs more to sell in markets further away. You can lose your advantage. 6 � Grow your people. What I have consistently done is to look at what I do and figure out who can do it (in many cases better than I can). By learning to delegate, I have been able to not only grow myself but grow my people and my company. 7 � Create a change culture in your company. People need to be told that things change. Yes, I wish for the good old times but without change, we would not grow. There is an expression �if you do what you always have done, you will get what you have always got�. The Jim Estill variation on this is �if you do what you have always done (even if it was successful), you will go bankrupt�. Set a goal to do something new every month. 8 � As one of my heroes, Thomas Edison said, �good things come to those who hustle while they wait�. In business, speed wins. Companies and people with a high sense of urgency win. If you do not have this in your company � create it. Set deadlines. Set goals. Do it now. This can be one area that small business can beat big business. 9 � Focus on learning. People and companies that learn, win. This ties into point 7. You need to be a life-long learner. Spend part of your time on learning. Develop a habit of constant learning. 10 � I am a big believer in the good use of time. If you know your goals and focus your time appropriately, you will grow. I study time and constantly polish my time systems. About The Author: Jim Estill is founder of a computer distribution Company (EMJ) that sold to SYNNEX. He now runs a $1 billion division of SYNNEX selling HP, Acer, Lexmark, Microsoft, Toshiba, Epson etc. His CEO Blog can be viewed at

Monday, November 14, 2005

"Reaching Your Customers in the Most Unexpected Places"

By Merle Does this describe you? Someone makes a purchase from your website and your system automatically sends an email confirming the details and thanking him for his business. If this is all you've been doing, you may be leaving money on the table. Part of marketing an online business involves taking every opportunity you get to sell your products and services to a customer or potential customer. It means getting your products and affiliate links out there where they can generate that income you've always dreamed of. So, what are some of the more clever ways to get yourself seen and heard? I'm so glad you asked. Grab a cup of coffee and pay attention. What I'm about to share with you are probably things you've never thought of before, but if you implement them, they can have a huge impact on your bottom line. 1) Order Confirmation Page: After someone orders on your site, odds are they're taken to what's known as a "thank you" page when the order process is completed. Don't just review the order, this is a great place to upsell by mentioning some of the other products and services you market. Many large companies do this all the time, and there's a good reason: it works. Try to choose something that's related to what they've already purchased. If you don't have other products of your own, sign up for affiliate programs and mention those links here. 2) Thank You Email Message: Again, review your customer's order, thank her, and then mention other things she may be interested in. Affiliate links are fine. If you publish an ezine or maintain any type of mailing list, this is also a good place to ask her to subscribe. Building an opt-in list is like putting money in the bank. It gives you another opportunity down the road to sell to these people. 3) Opt-In List Confirmation Page: If you have a subscription form on your site, make sure your confirmation page mentions links for other products. You may do a joint venture with other publishers, promoting their ezines on this page (with them reciprocating on theirs). This is also a good place to mention your RSS feed and how to "whitelist" your ezine to help insure delivery. 4) Ebooks and Ecourses: Have you ever subscribed to an ecourse or downloaded an ebook and seen banners or text ads? Of course you have -- and so have I. This is another great place to push affiliate programs you may be involved with or sell those spots to interested advertisers to earn some extra cash. You should also mention your ezine and how to subscribe to it in your ebook and ecourses. If your material is good, they'll want to sign up. 5) Ezine Subscription Message: When someone subscribes to your newsletter you should be sending out a welcome message. In it you should include a link to your archives, your RSS feed, whitelisting instructions, and again, any affiliate links or products you feel may be of interest to them. As long as it's related, it's a worthy pitch. 6) Membership Site Log In Pages: Ever log onto Paypal and before they'll let you enter you're taken to a promo page soliciting something? We've all seen this method. This is another great place to promote something. If you run any kind of membership site that requires people to log in, you can use this method of promotion. So what's your goal? To start utilizing the tools you already have in place to market more of your products and services, and increase your sales. Do these tips work? Yes, even if you only implement one or two of them, you'll see more results and you won't be spending any more money on advertising to do it. And that's good for your bottom line. ============================================== "Must Have Marketing Resources" by Merle is loaded with VALUABLE online resources YOU need to know about, when it comes to running your online business. Download your copy now at ...

Thursday, November 03, 2005

5 Totally Free Website Marketing Tools by Michael Cheney

5 Totally Free Website Marketing Tools by Michael Cheney

I've collected some really cool free products for you that will help with your website marketing efforts. What do I want in return? Nothing!

Free Tool No. 1 - How To Keep Track Of Your Google Rank Without Wasting Hours

This is a very nifty tool that let's you keep track of where your website is listed in for your key phrases. You can also input other websites and keep track of them as well (you didn't hear me say `competitors' did you?).

Download it, install it, run it. Simple.

Free Tool No. 2 - How To Check For Broken Links

One of the things that can really annoy visitors to your website is if you have links that simply do not work. Well worry no longer! You can now insert the web address of the page you want to check and this brilliant little tool will run off and check every link on your page to make sure that it works okay � how cool is that?!

Free Tool No. 3 - How To Check The Speed Of Your Homepage

It's essential that your homepage is optimised so that it loads up on people's screens as quickly as possible. You can use this handy tool to simulate how long it takes your homepage to load up at different connection speeds. The tool will also provide you with some handy tips on how you to speed up your homepage.

Free Tool No. 4 - Free Web Tutorials, Reference Materials and Resources For Your Website

Whether you have created your own website or someone else has built it for you the following resource is a great place to learn more about web development. Even if you don't develop your own website you can access the free, simple tutorials to grasp the basics of web design.

The site has lots of free tools you can just copy and use straight on your website, tutorials on different aspects of web design and bulletin boards where you can discuss problems with other website owners.

Free Tool No. 5 - Seven Part Internet Marketing Course

Get a free training course on website marketing that includes a one hour audio seminar, special reports and more here:

Enjoy the freebies!

Michael Cheney is the Author of The Website Marketing BibleTM:
"Your bible is superb! The world needs to read it and learn from
it." - Jay Conrad Levinson, Author of "Guerrilla Marketing" 

Monday, August 29, 2005

Nielsen Norman Group: User Experience 2005 Conference

Six days of in-depth training, with the same program in both cities. Come for as few or as many days as you want.

Monday, August 15, 2005

Search Advertising Revenue to Surpass Display

JupiterResearch Forecasts Online Advertising Market to Reach $18.9 Billion by 2010; Search Advertising Revenue to Surpass Display NEW YORK, NY - August 15, 2005 (INB) -- JupiterResearch, a division of Jupitermedia Corporation (Nasdaq: JUPM), released its 2005 Online Advertising Forecast at the Search Engine Strategies Conference & Expo 2005. The forecast reveals that online advertising will continue steady growth over the next five years, eventually reaching $18.9 billion in 2010, compared to $9.3 billion at the end of 2004. This growth reflects not only advertiser confidence in the medium, but also the strength of advertising on search engines in 2010. Search engine advertising will generate more revenue than standard display advertising by 2010. Compound annual growth rates tell the story: display will grow at 7% and search will grow at over 12% over the next five years. "There is phenomenal momentum behind search engine advertising," stated JupiterResearch Senior Analyst Gary Stein. "The number of advertisers using search to market products continues to grow, as does the overall efficiency of the market-search engines are getting even better at making money off search engine results pages," added Stein. The rise of search engine marketing, however, is only one element of an overall growing online advertising market. Other areas will also experience sustained growth over the next several years. Classified advertising will grow at nearly 10%, reaching $4.1 billion in 2010. Advertisers will also take great advantage of the growing number of broadband-connected households to field rich and streaming media advertisements. Rich media spending will grow at a 25% compound annual growth rate (to $3.5 billion) and streaming media will grow at a 30% compound annual growth rate (to $943 million) by 2010. Publishers will see revenue grow from several sources, including direct sales and network revenue-share deals. This year, the revenue of ads priced on a performance basis will surpass that of ads sold on an impression basis. Much of this performance inventory will come from network providers, which are increasing their use of targeting technology to provide better results for publishers. "Publishers are in a good position right now," noted JupiterResearch VP and Research Director David Card. "Not only can they monetize their non- premium inventory, but they can strategically choose the network providers they feel can generate the most yield from that inventory," added Card. The complete findings of this forecast are immediately available to JupiterResearch clients online at For more information on the forecast or JupiterResearch's Online Advertising research service, please contact Kieran Kelly, Vice President of Global Sales and Client Service at 1-800-481-1212 or About Jupitermedia Corporation Jupitermedia Corporation (Nasdaq: JUPM), ( headquartered in Darien, CT, is a leading global provider of original information, images, research and events for information technology, business and creative professionals. Jupitermedia includes JupiterImages, one of the leading images companies in the world with over 7.0 million images online serving creative professionals with brands like Brand X, FoodPix, Botanica, Nonstock, Comstock Images, Creatas Images, PictureQuest, Liquid Library, Thinkstock Images, Thinkstock Footage, Goodshoot Images,,,,, and; and JupiterWeb, the online media division of Jupitermedia which operates four distinct online networks: and for IT and business professionals; for developers; and for creative professionals. JupiterWeb properties include more than 160 Web sites and over 150 e-mail newsletters that are viewed by over 20 million users and generate over 290 million page views monthly. Jupitermedia also includes: JupiterResearch, a leading international research advisory organization specializing in business and technology market research in 18 business areas and 14 vertical markets. "Safe Harbor" Statement under the Private Securities Litigation Reform Act of 1995: Statements in this press release which are not historical facts are "forward-looking statements" that are made pursuant to the safe harbor provisions of the Private Securities Litigation Reform Act of 1995. Such forward-looking statements involve risks and uncertainties that could cause actual results to differ materially from those described in the forward-looking statements. The potential risks and uncertainties address a variety of subjects including, for example, the competitive environment in which Jupitermedia competes; the unpredictability of Jupitermedia's future revenues, expenses, cash flows and stock price; Jupitermedia's ability to integrate acquired businesses, products and personnel into its existing businesses; Jupitermedia's dependence on a limited number of advertisers; and Jupitermedia's ability to protect its intellectual property. For a more detailed discussion of such risks and uncertainties, refer to Jupitermedia's reports filed with the Securities and Exchange Commission pursuant to the Securities Exchange Act of 1934. The forward-looking statements included herein are made as of the date of this press release, and Jupitermedia assumes no obligation to update the forward-looking statements after the date hereof. CONTACT: Lisa DiGiacomo Marketing and Public Relations Associate 212-547-7938 All current JupiterResearch press releases can be found on the World Wide Web at All current Jupitermedia press releases can be found on the World Wide Web at

Monday, August 08, 2005

GenUX Opens the World to Gentoo Linux

GenUX Opens the World to Gentoo Linux LOS ANGELES, CA - August 8, 2005 (INB) -- GenUX ( is making it easier than ever for all users to download and install one of the most popular Linux distributions with the release of a free Gentoo Linux Installer and a new Compiled Binary Packages Service for Gentoo Linux. Historically, Gentoo Linux has been one of the most stable and popular Linux distributions for power Linux users, due to its unique nature: instead of installing applications in their binary form, Gentoo Linux users compile the components of the operating system from the original source code. The end result was a Linux distribution perfectly matched to the machine's and its user's needs. But, the trade-off was not what every computer user would have the time and the technical expertise to carry out such an installation. GenUX is now offering two services to help lower the bar to installing Gentoo Linux and make it easier for any user to obtain the power and functionality of the community-based distribution. The GenUX Installer for Gentoo Linux is a downloadable software package that allows Linux users to install Gentoo with no experience necessary. The GenUX Installer is bundled on a bootable CD that automatically installs Gentoo Linux on a user's machine. Using the CD, users will have a graphical installation interface walk them through installing Gentoo, just like any other Linux distribution or Windows or OS X operating system. Best of all, the GenUX Installer for Gentoo Linux is free of charge. Just answer a couple of non-technical questions, and GenUX Installer will perform all the needed installation steps. For more advanced users, additional options are available, so the full range of Gentoo's customizations can be utilized. During the actual installation, users may browse the Internet with the bundled web browser or play a few games that come on the Install CD. In addition, GenUX is dedicated to providing new solutions for Gentoo Linux users by allowing them to install packages in a fraction of the time by utilizing its new Compiled Binary Packages Service. This additional fee-based service will allow pre-compiled binary packages to be built according to customized or pre-defined profile settings. In essence, instead of downloading source code and spending valuable time compiling the source code on their computer, a Gentoo Linux user can use GenUX's service to download pre-compiled binaries for their system, just like any other Linux distribution. Under the new Compiled Binary Packages service, full system updates are accomplished in a matter of minutes instead of hours or days. Users can choose predefined compilations of software included in Gentoo Linux's Portage system with a choice of pre-set platforms. Or they can go all out and implement a customized combination of USE flags, architecture, build environment, and CFLAGs for a Gentoo Linux system perfectly designed for their needs. GenUX users also do not need to compromise with generic pre-compiled binaries, as binary packages from GenUX are frequently updated from the Portage tree. With this service and the free GenUX Installer CD for Gentoo Linux, GenUX focuses on giving maximum flexibility, reliability, and power to the Gentoo user, while making it easier to use and maintain advanced computing systems. GenUX Installer and the Compiled Binary Packages Service is a major step forward for the Gentoo Community and users wishing to try Gentoo Linux. GenUX will be debuting the GenUX installer at LWE (SF). As well as showing demos of both the installer and the package system. Screen shots of the installer can be found on GenUX's website. About GenUX: GenUX is a venture by CodeUX. GenUX is dedicated to providing new solutions for Gentoo Linux (TM) users and others wishing to experience these cutting edge options available only with Gentoo Linux. CONTACT: Deedra Waters GenUX Inc. Phone: 541-908-1088 Email:

Tuesday, July 26, 2005


ICE - GOOD TIP Paramedics will turn to a victim's cell phone for clues to that person's identity. You can make their job much easier with a simple idea that they are trying to get everyone to adopt: ICE. ICE stands for In Case of Emergency. If you add an entry in the contacts list in your cell phone under ICE, with the name and phone number of the person that the emergency services should call on your behalf, you can save them a lot of time and have your loved ones contacted quickly. It only takes a few moments of your time to do. List more than one number by using ICE1, ICE2, CE3, etc. Paramedics know what ICE means and they look for it immediately. ICE your cell phone NOW!

Thursday, July 14, 2005

Upscale Men Dominate Adult iPod Ownership

Upscale Men Dominate Adult iPod Ownership A national phone survey of adults over the age of 18 by the Pew Internet & American Life Project, found that more than 22 million American adults own iPods or MP3 players. 29% of them have downloaded podcasts from the Web so that they could listen to audio files at a time of their choosing. "Podcasting" emerged in 2004, as people combined the words "iPod" and "broadcasting." Podcast listeners typically download audio files from the Web onto a computer, transfer the files to an iPod, and listen at their leisure. Of the 22 million adults who own iPods: * 13% of men have the players, compared to 9% of women. * 16% of African-Americans and English-speaking Latinos own iPods/MP3 players, compared to 9% of non-Latino whites. * 19% of those ages 18-28 have iPods/MP3 players. * 14% of those ages 29-40 have them * 11% of younger Baby Boomers (ages 41-50) have them * 6% of older Baby Boomers (ages 51-59) have them * 6% of those 60-69 have them * 1% of those 70 and older have them iPods/MP3 players are for the upscale. Owners include: * 18% of those who live in households earning more than $75,000 * 13% of those living in households earning $50,000 to $75,000 * 9% of those living in households earning $30,000-$50,000 * 7% of those living in households earning less than $30,000 Those who use the internet are four times as likely as non-internet users to have iPods/MP3 players * 14% of internet users have iPods/MP3 players, compared to 3% of non-internet users. * There is no notable gap between those who have broadband access and dial-up users when it comes to podcasting. We welcome and appreciate forwarding of our newsletters in their entirety or in part with proper attribution. (c) 2005 MediaPost Communications, 1140 Broadway, 4th Floor, New York, NY 10001

Monday, April 18, 2005

Adobe to acquire Macromedia

A friend notified me of this, here's the "official" URL from Adobe.comLink then moments later a Mac user notified me about it, news travels fast in cyberspace.

Sunday, April 17, 2005

FireFox version 1.0.3 is available

The latest version of Firefox 1.0.3 is available to download. There's a button "The browser you can trust" in the lower left of You should upgrade if you haven't and give it a try if that is a new word to you.

Thursday, April 07, 2005

Programs that are known to experience a loss of functionality when they run on a Windows XP Service Pack 2-based computer

I read this morning that April 12th more users will throught windows update receive Service Pack 2 for windows XP, this link is a list from Microsoft of programs with known issues under Service Pack 2 Programs that are known to experience a loss of functionality when they run on a Windows XP Service Pack 2-based computer it's here in the hopes that one desktop can be saved some extra grief.

Tuesday, April 05, 2005

Macromedia - Flash Player : Settings Manager

Macromedia - Flash Player : Settings Manager This URL is the "How-To" for setting security in the Flash Player that most of us have, and I suspect until now most of us didn't think of needing security setting for the Flash Player, well until now that is.

Saturday, March 19, 2005

Feedburner Feed now available

As a first step towards having a podcast, the site's RSS feed is now available in RSS 2.0 format, will subscribe your News Aggregator to that feed, and when podcasts are available ....viola!

Wednesday, March 09, 2005

Ten Important Things Not to Forget To Tell Prospects

Catherine Franz, writer, speaker, marketing master, specializes in infoproduct development. More at: and Including articles and ezines. For Ten Important Things Not to Forget To Tell Prospects - click here

Thursday, March 03, 2005

11 Powerful Marketing Tips by Bob Leduc

Copyright 2005 Bob Leduc Each of these 11 marketing tips is based on a marketing strategy or tactic proven to boost sales. How many are you using? click here

Sunday, February 27, 2005

Top Ten Reason to Publish an Ezine AND a Blog By Patsi Krakoff and Denise Wakeman

� 2005 Blogs are the hottest thing going these days when it comes to marketing on the Internet. A blog is a way of delivering your messages and article to clients. They are a like personal web sites, easy to create and far less expensive than traditional web sites. Just when you thought you were mastering the tasks of ezines and newsletters, along comes blogging, and you have to ask yourself: Do I really need a blog? Isn't an email ezine or newsletter doing the same thing? Should I do both? Are these two marketing tools going to eat up all my time, energy and money? What's the best way to spend my resources here so that I can get clients and results out of my marketing efforts? Here are ten reasons why you should pay attention to this new blogging revolution and do both an ezine and a blog. 1. Because a blog is web based, it is published instantaneously every time you post. This allows you to be spontaneous and current with issues that affect your readers/clients. Blog posts are short, ezines can be longer. One can complement the other. 2. Because blog posts are spontaneous, they tend to be more informal, friendly, and conversational. Blog posts show your personality. Ezines show your knowledge. Your readers/clients need to know who you are before they will invest in your services. Providing both an ezine and a blog allows your readers to get to know you. 3. You can set up a subscription form on your blog and your subscribers will get a short notice in their inboxes each time you post something new. This is a great way around the spam filter problem which blocks so many ezines and legitimate messages from professionals. 4. Blogs link to other blogs and web sites, which helps you create a viral marketing system, increasing your exposure to search engines. Search engines love blogs because they are text based and key word rich. Your rankings go up when you publish a blog and use linking and posting on a frequent basis. You can also link to your own web site(s). 5. You have instant access to all your published articles on your blog. A blog automatically creates archives of previous posts. You see them in a side-bar for easy access. You put them into categories for easy finding. One clever person we know spent a day posting all her ezine articles to her blog, so that it would appear she has been blogging for a much longer time. Also, readers of her blog may not have had the opportunity to read all of her other ezine articles. 6. You can use your blog to become a trusted expert in your field by filtering content on the web for your subscribers. Readers don't have time to surf and to collect information, but you can do it for them, thereby establishing yourself as a good resource. 7. You can set up links for ads, products, and for your affiliate programs in the blog side columns so you don't have to include them in the body of your article. In an ezine, you have to be careful about promotional stuff in the article because it annoys people and causes them to unsubscribe. A blog is a non-intrusive way to do this, and an ezine can link to the blog where more information can be found. 8. Readers can comment on your blog postings, which creates rapport and with readers. You can ask questions, stimulate responses by being controversial, and survey readers. It is a great way to keep your finger on the pulse of what readers want. 9. You don't have to mess with a web site, or pay a web designer to update your web site every time you have a new article or teleclass, or program or product. Blogs are user-friendly, and with a few instructions or tutorials, you can learn to use it yourself. It is less expensive than setting up your ezine in HTML. 10. Bottom line is this: using a blog and an ezine will help attract more visitors to your website, who become subscribers and who may eventually become clients. Think of the World Wide Web as a big fishing pond. The more fishing lines in the pond, the more fish you are going to catch! You have a web site, yet it is static like an online brochure. You have an ezine, which you grow through subscription links everywhere. And now, you should have a blog, where you can attract more readers to get to know you, where they can interact with you, and maybe take your bait! Happy fishing! About the authors: Patsi Krakoff, Psy. D., CBC is publisher of Customized Newsletter Services, providing complete ezine services for coaches and consultants. Patsi is a psychologist and writer who has 8 years experience helping busy professionals build their client relationships through ezines, newsletters and blogs. Visit her web site and blogs to get helpful tips: Denise Wakeman is Chief Implementor of Next Level Partnership, a company dedicated to partnering with you to take your business to the next level. Denise has nearly 20 years experience in small business administration and management. She has specific experience in leveraging Internet marketing systems to create awareness, build customer loyalty and increase the bottom line. Visit Denise's blog at to get tips and tactics for taking your business to the next level.

Friday, February 25, 2005

Top Sites, Demographics and Ad Methodology

Wow, read about Top Sites, Demographics and Ad Methodology a good bit of information for developing online campaigns. More is here. Simply put don't pop anything, under, over or through. The ad delivery that works is INLINE, period end of story.

Sunday, February 20, 2005

Reliability, Service and Usability...

Reliability. Is the host reliable? Not just their hardware, but their networking skills that keep them online delivering your content. How many peering arrangements do they have, are their multiple servers available? If you should want your hosts on multiple servers, connected to multiple high speed connections, to not have everything on one host with one connection to the Internet, ask if that's available. If there is a need to audit their uptime, do you know how? Service. Anyone with access can look up your email password, what's better service? The support team that is always able to solve your problem, is available by phone and email. Simply put they look at your hosting service issues as mission-critical, every time. Can you get references from existing customers? Usability. If your duties require managing email accounts, checking traffic stats, editing files right on the server (instead of via FTP), configuring CGI be sure there are support pages that answer these questions, for the times you need assistance, and you can't reach your support staff instantly. Web based controls are easier to use than doing things from the command prompt. Do they add new features to their offerings, when was their last add-on made available?

Whether you outsource your web design, development, deployment, usability or support....simply ask.