Search Advertising Revenue to Surpass Display
JupiterResearch Forecasts Online Advertising Market to Reach
$18.9 Billion by 2010; Search Advertising Revenue to Surpass
Display
NEW YORK, NY - August 15, 2005 (INB) -- JupiterResearch, a
division of Jupitermedia Corporation (Nasdaq: JUPM), released
its 2005 Online Advertising Forecast at the Search Engine
Strategies Conference & Expo 2005. The forecast reveals that
online advertising will continue steady growth over the next
five years, eventually reaching $18.9 billion in 2010,
compared to $9.3 billion at the end of 2004. This growth
reflects not only advertiser confidence in the medium, but
also the strength of advertising on search engines in 2010.
Search engine advertising will generate more revenue than
standard display advertising by 2010.
Compound annual growth rates tell the story: display will
grow at 7% and search will grow at over 12% over the next
five years. "There is phenomenal momentum behind search engine
advertising," stated JupiterResearch Senior Analyst Gary Stein.
"The number of advertisers using search to market products
continues to grow, as does the overall efficiency of the
market-search engines are getting even better at making money
off search engine results pages," added Stein.
The rise of search engine marketing, however, is only one
element of an overall growing online advertising market. Other
areas will also experience sustained growth over the next
several years. Classified advertising will grow at nearly 10%,
reaching $4.1 billion in 2010. Advertisers will also take
great advantage of the growing number of broadband-connected
households to field rich and streaming media advertisements.
Rich media spending will grow at a 25% compound annual growth
rate (to $3.5 billion) and streaming media will grow at a 30%
compound annual growth rate (to $943 million) by 2010.
Publishers will see revenue grow from several sources,
including direct sales and network revenue-share deals. This
year, the revenue of ads priced on a performance basis will
surpass that of ads sold on an impression basis. Much of this
performance inventory will come from network providers, which
are increasing their use of targeting technology to provide
better results for publishers. "Publishers are in a good
position right now," noted JupiterResearch VP and Research
Director David Card. "Not only can they monetize their non-
premium inventory, but they can strategically choose the
network providers they feel can generate the most yield from
that inventory," added Card.
The complete findings of this forecast are immediately
available to JupiterResearch clients online at
http://www.jupiterresearch.com. For more information on the
forecast or JupiterResearch's Online Advertising research
service, please contact Kieran Kelly, Vice President of Global
Sales and Client Service at 1-800-481-1212 or
mailto:researchsales@jupitermedia.com.
About Jupitermedia Corporation
Jupitermedia Corporation (Nasdaq: JUPM), (www.jupitermedia.com)
headquartered in Darien, CT, is a leading global provider of
original information, images, research and events for
information technology, business and creative professionals.
Jupitermedia includes JupiterImages, one of the leading images
companies in the world with over 7.0 million images online
serving creative professionals with brands like Brand X,
FoodPix, Botanica, Nonstock, Comstock Images, Creatas Images,
PictureQuest, Liquid Library, Thinkstock Images, Thinkstock
Footage, Goodshoot Images, Photos.com, HemeraImages.com,
Ablestock.com, PhotoObjects.net, Clipart.com and Animations.com;
and JupiterWeb, the online media division of Jupitermedia which
operates four distinct online networks: internet.com and
EarthWeb.com for IT and business professionals; DevX.com for
developers; and Graphics.com for creative professionals.
JupiterWeb properties include more than 160 Web sites and over
150 e-mail newsletters that are viewed by over 20 million users
and generate over 290 million page views monthly. Jupitermedia
also includes: JupiterResearch, a leading international research
advisory organization specializing in business and technology
market research in 18 business areas and 14 vertical markets.
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as of the date of this press release, and Jupitermedia assumes
no obligation to update the forward-looking statements after
the date hereof.
CONTACT:
Lisa DiGiacomo
Marketing and Public Relations Associate
212-547-7938
mailto:ldigiacomo@jupitermedia.com
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