"Reaching Your Customers in the Most Unexpected Places"
By Merle http://MCPromotionsPress.com
Does this describe you? Someone makes a purchase
from your website and your system automatically
sends an email confirming the details and thanking
him for his business. If this is all you've been
doing, you may be leaving money on the table.
Part of marketing an online business involves taking
every opportunity you get to sell your products and
services to a customer or potential customer. It
means getting your products and affiliate links out
there where they can generate that income you've
always dreamed of.
So, what are some of the more clever ways to
get yourself seen and heard? I'm so glad you
asked. Grab a cup of coffee and pay attention.
What I'm about to share with you are probably
things you've never thought of before, but if
you implement them, they can have a huge impact
on your bottom line.
1) Order Confirmation Page: After someone orders
on your site, odds are they're taken to what's
known as a "thank you" page when the order
process is completed.
Don't just review the order, this is a great
place to upsell by mentioning some of the
other products and services you market. Many large
companies do this all the time, and there's
a good reason: it works.
Try to choose something that's related to
what they've already purchased. If you don't
have other products of your own, sign up
for affiliate programs and mention those
links here.
2) Thank You Email Message: Again, review your
customer's order, thank her, and then mention
other things she may be interested in. Affiliate
links are fine.
If you publish an ezine or maintain any type
of mailing list, this is also a good place
to ask her to subscribe. Building an opt-in
list is like putting money in the bank. It gives
you another opportunity down the road to sell
to these people.
3) Opt-In List Confirmation Page: If you have
a subscription form on your site,
make sure your confirmation page mentions links
for other products. You may do a joint venture
with other publishers, promoting their ezines
on this page (with them reciprocating on theirs).
This is also a good place to mention your RSS feed
and how to
"whitelist" your ezine to help insure delivery.
4) Ebooks and Ecourses: Have you ever subscribed
to an ecourse or downloaded an ebook and seen
banners or text ads? Of course you have -- and so
have I. This is another great place to push affiliate
programs you may be involved with or sell those
spots to interested advertisers to earn some
extra cash.
You should also mention your ezine and how to
subscribe to it in your ebook and ecourses.
If your material is good, they'll want to sign
up.
5) Ezine Subscription Message: When someone
subscribes to your newsletter you should be
sending out a welcome message. In it you should
include a link to your archives, your RSS feed,
whitelisting instructions, and again, any
affiliate links or products you feel may be
of interest to them. As long as it's related,
it's a worthy pitch.
6) Membership Site Log In Pages: Ever log onto
Paypal and before they'll let you enter you're
taken to a promo page soliciting something? We've
all seen this method. This is another great place
to promote something. If you run any kind of
membership site that requires people to log in,
you can use this method of promotion.
So what's your goal? To start utilizing the
tools you already have in place to market
more of your products and services, and increase
your sales. Do these tips work? Yes, even if
you only implement one or two of them, you'll see
more results and you won't be spending any
more money on advertising to do it. And
that's good for your bottom line.
==============================================
"Must Have Marketing Resources" by Merle
is loaded with VALUABLE online resources YOU need
to know about, when it comes to running your online
business. Download your copy now at ...
http://mcebook.mcpromotions.com
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